Salta Properties

We matched Salta Properties' corporate digital presence with their premium brand and market position.

Background

Salta Properties is a diverse, privately-owned company offering innovative, sustainable property development and investment.  With multiple projects running concurrently, the company website had been calling out for an update to improve its online brand positioning and engagement of prospective partners and customers.

Salta and Bravo teamed up to overhaul the website, effectively showcasing the history of the impressive organisation and its wide portfolio of contemporary projects and investments.

Visit the Salta Properties website

23%

increase in traffic

26.9%

increase in pageviews

Salesforce

integration

15%

increase in engagement (session duration)

Outcome

Salta Properties now has a website that reflects its brand, with a contemporary and clean design that is easy to navigate. The open-source Umbraco content management system is managed directly by the internal marketing team and all leads are passed directly into Salesforce. 

Projects and news items are kept up to date, with the website now serving its purpose of attracting and engaging prospective partners and customers. Since launching the site in February 2020, the website has already seen a 23% increase in traffic and a 15% increase in engagement with its content (measured by the time spent per session and pages viewed. 

Our solution

Bravo conducted a UX and wireframing process that was tested with real users to ensure optimal engagement. We built a mobile-responsive website that features:

  • Rich video headers and scrolling pages with hero imagery to encourage content engagement
  • Properties database and filtering engine
  • Improved navigation and content structure
  • Umbraco content management system for ease of administration
  • Salesforce integration
  • Really Simple Syndication (RSS) news content

Services provided

Digital strategy
User Experience (UX) design
Usability testing
Art direction
Visual design
Mobile responsive front-end website application development
Back-end application development (Umbraco CMS)
Salesforce integration
Hosting