The Australian Brandenburg Orchestra (Brandenburg) is a world-renowned period instrument orchestra, specialising in the performance of baroque and classical music. Their forward-thinking approach sees Brandenburg continuously improving their digital offering, making it simple, desirable and rewarding for audiences to interact with Brandenburg online. 

Bouncing off our joint success in creating the award-winning Brandenburg One digital content platform, it was time to elevate Brandenburg’s digital presence with a complete website redevelopment. Choosing Umbraco 10 as the CMS, we delivered a singular digital platform that seamlessly integrates with Brandenburg’s Tessitura ticketing system.

The new site brings together the in-person and online orchestra experience and focuses on providing a rich, engaging user experience for single ticket buyers, subscribers and donors alike. 

Visit the Brandenburg website

A key aim of this project was to establish a singular, seamlessly integrated digital platform that encompasses both traditional ticketed purchases as well as digital access through Brandenburg One.

Brandenburg wanted to allow for a smoother purchase path experience before transacting via Tessitura. 

With this in mind, our solution included:

• A revitalised website aesthetic, translating the spectacular brand work produced by the creative agency, Collider

• User persona creation and journey mapping to inform the Experience Design

• Colour controls in the back-end enabling Brandenburg to align the homepage appearance with the promotional materials for each performance

• A rebuild of the main Brandenburg website and Brandenburg One platform as one integrated solution, managed through a single back-end CMS

• Technical development on Umbraco 10

• Custom Tessitura REST API integrations to create a seamless purchase pathway 

• Bespoke Tessitura TNEW styling 

• Adage SmartSeat selection integration

• Updates to improve the video browsing experience in Brandenburg One 

• Full device responsiveness across various resolutions for mobile, tablet and desktop

• WCAG 2.0 AA accessibility compliance 

• Ongoing support, maintenance and hosting 

Informed by a detailed Discovery phase and an acute understanding of Brandenburg’s needs, we delivered a highly user-centric digital platform that provides a single access point to Brandenburg online. 

Built on Umbraco 10, Brandenburg’s new website is seamlessly integrated with TNEW for ticketing, with custom Tessitura REST API integrations for a smooth checkout experience. With Select Your Own Seat capabilities made possible via SmartSeat, a mobile-first approach to design and a single easy-to-use CMS for the Brandenburg admin team, we are proud to have met and exceeded the project aims. 

We continue to work with Brandenburg to provide ongoing website support, maintenance and hosting, and strengthen our digital partnership.

Digital Strategy

Discovery

User Experience (UX) Design

Visual Design

Front-end website development

Back-end technical development (Umbraco CMS)

Tessitura CRM integration

Testing

Accessibility compliance (WCAG AA)

Project management